As a first-year manager, Rob Tynes, Westlake Ace Hardware general manager in Roswell, NM, was looking for fresh ideas to get involved in his local community.
Working with a local preschool, Rob created a new multi-faceted event, “A Very Merry Westlake Christmas.” The store adopted 20 children for the holidays, each child filled out a Santa wish list, and Rob began brainstorming ideas to make the kids’ holiday dreams come true.
Overall, $3,000 was raised – enough to give each child a jacket, pants, shirt, socks, shoes, gloves, beanie, and three toys. Rob is already thinking of ways to make next year’s event even bigger and better.
